Marketing Strategy – Ivor Jones
Ivor Jones were about to go through the first big rebranding exercise in a number of years and required a marketing strategy to ensure they got the best out of their marketing assets and achieved their goals.
After the conclusion of the meeting a full Sales & Marketing plan was created and agreed. Additionally, there was also a Sales & Marketing activity plan. This document is usually in Excel format and gives a detailed breakdown of activities put in place to help achieve the goals of the plan.